2 votes

Map the digital transformation story of a customer using the JTBD (jobs to be done) approach for successful product adoption. Use the approach to design features and apply existing ones to meet customer needs. A hands-on example or examples could be worked on by groups or individuals and then presented. Ideal for startups and seasoned ventures alike! See the Intercom blog for example: https://blog.intercom.com/using-job-stories-design-features-ui-ux/

Suggested by: Ultan O'Broin Upvoted: 14 Jun, '18

Under consideration Product Development & Design